PROJECT NAME
WanPay Digital Payments App Brand Design
ROLE
Brand Design
Brand Strategy Consulting
DELIVERABLES
Stylescape
Brand Strategy Presentation
Brand Guide
Logos
Social Icons
DATE
02/2021
SYNOPSIS
WanPay is a digital payment solution built for financially excluded customers in Papua New Guinea. Their challenge was that they needed a visual identity from which to build their from.
A sample of some key information gained from our strategy session. This was used as a foundation for the remaining project deliverables.
A stylescape is a visual idea of what the brand will look, feels, and sound like. It enables key decisions about colors, typography, and messaging before any work on the design deliverables is done. Three versions were presented to the client. This is a sample of one of the three.
The main logo.
Main logo system
Dark logo system
Alternate logo system
Light logo system
Logo meaning.
The primary color palette.
The primary type choice for the brand.
logo application on stationary.
Logo application on signage.